General Wax Candle Co.
TIME
Feb. 2024 - Present
Part of the brand redesigning includes creating a global visual identity and brand design.
I created assets from photography to graphics and videos to span across the company’s website and social plaforms.
Examples —
Product Photography
Email Campaigns
Graphic Still-Posts
Email Marketing
PROBLEM
General Wax didn’t have a strong brand identity that customers could identify. Social media platforms, the website, and other web platforms all had different stylized graphics and content.
SOLUTION
I created a global brand identity for the company and began implementing it across all public platforms.
BEFORE
AFTER
Social Media Marketing:
Analyze market trends to inform audio selection, content, copy, etc.
Strategizing, planning, shooting and editing video for Instagram, TikTok, and Pinterest
General Wax: Church Candle Catalog 2024
Packaging Designs
