General Wax Candle Co.
TIME
Contractor - Feb. 2024 - Nov. 2025
OVERVIEWGeneral Wax & Candle Co. is one of the largest candle manufacturers & suppliers in California.
I managed the social media strategy and content development for Instagram, Pinterest, and Facebook (@generalwax), including audience engagement, influencer outreach, and PR coordination. I shot product photography, led the design of marketing collateral and product packaging.
Email Marketing
PROBLEM
General Wax lacked a strong brand identity that customers could recognize. Social media platforms, the website, and other web platforms all had different stylized graphics and content.
SOLUTION
I created a global brand identity for the company. I began implementing it across all public platforms, creating engaging educational content for candle makers of all levels, while marketing products and leading product launches.
01
BEFORE
Social Media Manager & Visual Brand Designer
AFTER
REELS
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REELS ‣
General Wax: Church Candle Catalog 2024
Packaging Designs
