PROJECT Social Media Campaign ・ Digital Content
TIME July - Dec 2021
United Nations
World Mental Health Campaign 2021
Part of the United Nation’s Mental Health Strategy Team
Created the United Nations’ World Mental Health Campaign 2021 design system and digital assets, and coordinated the WMHM systemwide events.
I had the great opportunity of interning for the United Nation’s Mental Health and Wellbeing Strategy Team.
I pitched the World Mental Health Month social campaign strategy and coordinated the four International events, sponsored by Secretary-General Antonio Guterres. I contributed to creating digital content and internal communication assets across the UN system. The 2021 month-long campaign had 40% more engagement overall as a result of our team’s internal and external communication assets.
*example of some digital content on the @un4mentalhealth Instagram account
Due to the United Nation’s strict guidelines, social media had only rarely been used amongst UN employees. Me and a few other team members pitched the 2021 Social Media campaign to drive employees across the UN (U.S. and international) to engage and participate in the World Mental Health Month events.
Our efforts led to a 60% increase in engagement and followers on IG.
