ROLE: Communication Specialist
TIME: August 2024-July 2026
BRIEF: External Communications, Social Media Content & Management
Westridge School
Westridge School is a forward-thinking, all-girls school (grades 4-12) based in Pasadena, CA
Managed the social media strategy, content development, external communications, and community engagement across school and alumnae channels
Developed short-form video, graphics, photography, and written content across Instagram, Facebook, LinkedIn, email, web, and digital marketing campaigns
Social Media Content & Strategy
Content development and management for @westridgealumae and @westridgeschool,
including short-form video, graphics, and photography for Instagram, Facebook, and LinkedIn
Instagram Reels
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Instagram Reels ‣
SHORT-FORM VIDEOS
Created timely, often same-day, short-form videos for both Instagram accounts (@westridgeschool & @westridgealumnae) showcasing school events, alumnae profiles, and fundraising efforts.
External Communications
PARENT NEWSLETTERS
Parents and guardians receive a weekly newsletter (aka the Weekly).
PROBLEM: Parents were not scrolling through to the end of the newsletter, missing critical Athletics info, campus news, and the monthly calendar of events.
SOLUTION:
Changed the layout of the primary newsletter, prioritizing critical information at the top and condensing text for readability
Rethought storytelling: Added more visual content for higher engagement, like implementing GIFs, animations, graphics, and making video stories instead of long-text stories.
Introduced the At-A-Glance Newsletter: As the name suggests, made for parents to skim important deadlines, updates, and dates in a condensed newsletter format
To see the previous newsletter format and design, click here.
Weekly Redesign Examples:
Weekly At-A-Glance Examples (New Design):
Young Alumnae Outreach: Westridge Connects
PROBLEM:
Young alumnae are the hardest to reach and engage
The professional alumnae database was too similar to LinkedIn, outdated, and unused
SOLUTION
Young alums are looking for ways to easily connect to others, value professional networking and development. I pitched Westridge Connects—a streamlined mentor database—in a format that’s simpler, more accessible, and still exclusive to Westridge. It’s also a low-stakes platform that requires no time commitment—just a resource for those who want advice or connection.
Since it’s launch in November 2025, there’s been over 120 interested alums; database is growing; we’ve received stories of alums who’ve met over Zoom or coffee who’ve provided amazing feedback
