PROJECT (Contract)
Internal & External Communications
Graphic Design
Social Media Content & Management
TIME
August 2024- Present
Westridge
School
Westridge is a forward-thinking all-girls school (grades 4-12) based in Pasadena, California. I am responsible for internal parent communications and external communications, primarily alumnae engagement, working directly with the Advancement team.
Internal and External Communications
Parent Newsletters
Digital newsletters (a.k.a. Westridge Weekly) are sent weekly to approximately 2,000 parents in their respective divisions—one for Lower and Middle School, and the other for Upper School.
I proposed a redesign and restructuring of the ‘Weekly’ newsletters to improve parent engagement and retention, which has resulted in 10% higher open rates and 4% increase in click rates.
To see the previous newsletter format and design, click here.
Weekly Redesign Examples:
Weekly At-A-Glance Examples (New Design):
Social Media
Content development and management for @westridgealumae and part-creator for @westridgeschool
Work: Photography, photo editing, content creation, content planning, and video editing
